Sales Professionals

LAUNCHING IN JULY 2025

Commercial Analytics for Sales Teams

This course is designed for sales professionals looking to use data to drive retail performance, pricing strategy, distribution expansion, and negotiation with customers. It emphasizes actionable KPIs and real-time business decisions based on FMCG analytics.

Course Topics

  • TDPs and weighted distribution
  • Execution KPIs
  • Perfect store & execution audits
  • Traditional vs. modern trade performance
  • Price elasticity at POS
  • Promo ROI and effectiveness
  • Incrementality in promo planning
  • Cross-price elasticity & cannibalization
  • Sell-in vs. sell-out for decisions
  • Portfolio management: breadth vs. depth
  • Forecasting demand by SKU/channel
  • Scenario simulations for promo/pricing
  • Customer profitability KPIs
  • Store clustering & distribution models
  • Incentives & negotiation structures
  • Regional opportunity mapping
  • External data for local sales strategy

Unlock Full Access for Only $60/Year

Get unlimited access to premium courses, ready-to-use analytics models, strategic tools, and exclusive resources tailored for FMCG professionals. Learn, apply, and lead with confidence.

After payment, you will receive a registration code and step-by-step instructions via email within 24 hours.

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