Marketing Professionals

LAUNCHING IN JUNE 2025

Marketing Analytics for FMCG Professionals

This course is tailored for marketing teams seeking to boost their analytical maturity. It focuses on consumer understanding, brand health, innovation performance, and predictive analytics—all from a data-driven perspective tailored to FMCG dynamics.

Course Topics

  • Consumer decision journey and touchpoints
  • Segmentation: needs and attitudes
  • Brand footprint: penetration, frequency
  • Shopper vs. consumer dynamics
  • Brand equity metrics: awareness, loyalty
  • Brand tracking and interpretation
  • Concept testing and validation
  • Innovation success metrics
  • Packaging and communication analysis
  • Incrementality & cannibalization
  • Consumer panel deep dive
  • Category vs. brand performance
  • OOH data integration
  • Promo uplift from brand side
  • Price elasticity for consumers
  • Predictive adoption models
  • Working with insights/creative agencies
  • Data-driven collaboration with sales

Unlock Full Access for Only $60/Year

Get unlimited access to premium courses, ready-to-use analytics models, strategic tools, and exclusive resources tailored for FMCG professionals. Learn, apply, and lead with confidence.

After payment, you will receive a registration code and step-by-step instructions via email within 24 hours.

Pay & Enroll Now