New Professionals

Analytics Foundations for New Professionals

This course is designed to introduce new professionals in the FMCG industry to the fundamentals of analytics, market dynamics, and key data practices. It combines conceptual knowledge with real-world business context, preparing you to collaborate with marketing, sales, and insights teams from day one.

Course Topics

  • What is FMCG?
  • Modern retail structure
  • Key market indicators (SOM, TDPs, growth)
  • Sell-in vs. sell-out
  • Types of data in FMCG: market, consumer, shopper, macro
  • Key data providers: NielsenIQ, Kantar, GfK
  • Panel data: households vs. shoppers
  • Data granularity: SKU, store, region
  • Internal data: sales, inventory, integration
  • Interpreting Nielsen/Kantar reports
  • Funnel basics: awareness to loyalty
  • Channel performance analysis
  • Segmentation: demographics and behavior
  • Macroeconomic factors in consumption
  • Correlation and regression basics
  • Intro to machine learning in FMCG
  • Scenario simulation (basic logic)
  • Collaboration with marketing and sales
  • How panel data is collected and used

Other Courses

“For new professionals in FMCG, mastering how data connects to business decisions is the foundation. This course is designed to help you think like an analyst and communicate like a business partner.”

Wilson Olivella

Wilson Olivella

Founder – Retail Analytics Academy

Unlock Full Access for Only $60/Year

Get unlimited access to premium courses, ready-to-use analytics models, strategic tools, and exclusive resources tailored for FMCG professionals. Learn, apply, and lead with confidence.

After payment, you will receive a registration code and step-by-step instructions via email within 24 hours.

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